“Here We Go Again” London Afternoon Tea Bus

REVIEW · LONDON

“Here We Go Again” London Afternoon Tea Bus

  • 4.5110 reviews
  • 1 hour 30 minutes (approx.)
  • From $68.06
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Operated by Golden Tours Gray Line London · Bookable on Viator

ABBA in a bus, tea in hand. This 1.5-hour afternoon tea bus loops past London icons while you snack, sip, and follow along with an English audio guide. I like that it’s built for social fun, with a small group size and a playlist that can turn sightseeing into a sing-along moment. I also like that the tea service is flexible, with vegetarian, vegan, and gluten-free options. One thing to think about: the “ABBA” part may not be nonstop, and the bus comfort and viewing can vary depending on conditions like heat and window cleanliness.

You’ll start at the Golden Tours Bulleid Way Departure Point and end back there, with no hotel pickup. The vibe is more party snack run than museum tour, so you should adjust expectations if you’re craving a deep, live guided explanation at each landmark.

Key things to know before you go

"Here We Go Again" London Afternoon Tea Bus - Key things to know before you go

  • ABBA themed, but not necessarily ABBA the whole time: plan for a mixed pop soundtrack rather than nonstop ABBA.
  • Afternoon tea is the main event: the food service (and tea timing) drives the experience.
  • 90-minute sighting sprint: you’ll hit big names like Westminster Abbey, the London Eye, and Tower Bridge, but you won’t linger.
  • Audio guide in English, no live guide: landmark info comes via recording.
  • Small group size (max 26): easier mingling and a more managed onboard service.
  • Alcohol rules are strict: Prosecco is only for travelers 21+ and non-alcoholic drinks for those under 21.

ABBA on a double-decker: how the afternoon tea bus runs

"Here We Go Again" London Afternoon Tea Bus - ABBA on a double-decker: how the afternoon tea bus runs
This is a classic London format with a twist: you’re on an iconic double-decker bus, moving through central sights while you eat. The session runs about 1 hour 30 minutes, and it works best if you want an easy, scheduled way to cover highlights without juggling multiple tickets and time slots all day.

The company uses a mobile ticket, which is convenient when you’re bouncing around London. There’s also an English audio guide running in the background, so you’re not stuck guessing what you’re seeing outside the windows. A major practical point: there’s no live guide, so you won’t get the back-and-forth Q&A you might expect from a walking tour with a person at the front.

Onboard service is handled by a small team, which matters for comfort. One person is driving, and service is coordinated while you’re on the move. Expect a smooth flow for the tea portion, but don’t expect a long, slow-course dining experience. It’s more like a moving tea appointment with sightseeing built in.

And yes, this setup is social by design. The small 26-person limit helps. You’re not wedged into a giant crowd, so it’s easier to chat with people next to you while you’re singing along to whatever the playlist is serving up that day.

You can also read our reviews of more tours and experiences in London.

The route: Westminster Abbey, London Eye, and Tower Bridge in a tight loop

"Here We Go Again" London Afternoon Tea Bus - The route: Westminster Abbey, London Eye, and Tower Bridge in a tight loop
In the time window you’re given, the tour doesn’t try to teach you everything. It gets you in the right places for the right photos and quick impressions, then moves on.

Westminster Abbey: coronations and Gothic scale in context

Your first big landmark stop is Westminster Abbey, positioned near Parliament Square, next to the Houses of Parliament and Big Ben. The abbey is known for its Gothic-style architecture and its role as a traditional site of coronations.

What I like about starting here is that you immediately get a sense of London’s “old power” center. This area is visually loud in the best way: Parliament, Big Ben, and Westminster all show up in the same mental picture. The audio guide gives you the essentials, but because this isn’t a live-led stop, treat it as orientation rather than a lecture.

Possible drawback: if your main goal is detailed history and you want someone to explain choices, symbols, and the big timeline, you’ll likely wish for more human narration.

London Eye: a height-and-view stop with ticket options

Next comes the London Eye, one of the city’s most recognizable landmarks. Here you step into a glass capsule and get an aerial view, with the wheel rising 135 metres above the city.

The tour information indicates you can choose between fast track or standard tickets. That choice can matter if you’re trying to manage time on a busy London day. If you dislike waiting, fast track is the cleaner option. If you’re flexible and cost-conscious, standard may fit better.

One note for your expectations: the bus tour format usually means shorter “photo windows” and quick transitions. The capsule experience is the highlight, so it pays to keep your schedule mindset “one thing at a time.”

Tower Bridge: steel facts and interactive displays

Your last landmark stop is Tower Bridge. It’s not just a pretty crossing; it has a history that spans over 135 years and includes impressive build details, like the fact that it took 8 years to construct and used over 11,000 tonnes of steel in the towers and walkways.

This is also a place where interactive exhibits and displays can help you feel less like you’re rushing past. The key value here is that you can walk the bridge walkways at your own pace while still staying within the tour’s tight overall timing.

Again, since the audio guide handles the narration, you’re more responsible for asking yourself what you want out of the stop: a quick look and move on, or a couple of minutes spent reading what’s in the exhibits.

Afternoon tea lunch: menus, Prosecco, and the food reality

"Here We Go Again" London Afternoon Tea Bus - Afternoon tea lunch: menus, Prosecco, and the food reality
The tea portion isn’t a side detail. It’s baked into the experience, and it’s one of the biggest reasons people enjoy this tour.

What you can choose for the meal

You can choose among vegetarian, vegan, gluten-free, or standard options. That’s a big win if you’re traveling with dietary needs. It also means the tour can work for more people without you having to find a separate plan.

Alcoholic drinks: included Prosecco, with an age cutoff

If you’re 21+, you get a glass of Prosecco. If you’re under 21, you’ll be served non-alcoholic drinks instead. This is clearly handled, which keeps the vibe from getting awkward.

A detail worth planning around: alcohol may arrive at a less-than-ideal temperature depending on bus conditions. On a warm day, Prosecco can taste flatter. The easiest fix is to treat the Prosecco as a bonus, not the main drink moment, and focus on keeping hydrated alongside the meal.

Tea service and the small comfort quirks

The tea is served hot, and it comes with a cute plastic souvenir mug. Hot tea on a moving bus is part of the charm, but it can be a little tricky if you’re sensitive to heat or if the bus cabin runs warm.

Food quality tends to land on the pleasant side rather than “fine dining.” Desserts have been described as very tasty, while some sandwiches have leaned more average and can feel a bit soggy. Translation: eat what you like, savor the sweet course, and don’t plan this as a culinary destination that beats London’s best traditional afternoon tea sit-down spots.

Allergens: one important caution

Golden Tours notes it cannot guarantee that foods haven’t had contact with nuts or other allergens. If you have a serious allergy, you should treat this as a “ask questions and assess risk” situation, not a guaranteed safe meal environment.

Soundtrack and vibe: singing along vs expecting nonstop ABBA

Let’s talk about the “Here We Go Again” promise honestly. The theme is ABBA-forward, and that’s the hook. But the way the music is delivered can change the whole feel of the trip.

On the positive side, the best moments are when the playlist hits ABBA songs and people sing along. That’s where the bus ride stops feeling like just transportation and starts feeling like an event.

On the other hand, there’s real-world variability. Some people found that ABBA didn’t play for the whole route, and that other music may appear first. One account even mentioned another pop artist being played early before ABBA songs kicked in later. Another note suggested it felt more like a regular afternoon tea bus than a fully ABBA-themed show.

So here’s my practical advice: if you’re booking specifically because you want a steady stream of ABBA from start to finish, go in with a flexible mindset. If you’re there to enjoy a fun afternoon tea on a double-decker while covering major sights, you’re more likely to feel satisfied.

Also, theme matters less than the onboard comfort. If you’re too hot, it’s hard to sing. If the view is blocked, it’s harder to get into the moment. That brings us to the physical side.

Seats, windows, and comfort: how to avoid a view letdown

"Here We Go Again" London Afternoon Tea Bus - Seats, windows, and comfort: how to avoid a view letdown
A double-decker bus sounds romantic. Reality depends on day-to-day details.

One issue that can genuinely affect the experience is the condition of the bus windows. If they’re dirty, you’ll struggle to see clearly and photos can look hazy. That matters a lot if your plan is to take pictures of Westminster, the Eye, or the river area from your seat.

Another issue that can hit you fast is heat. The bus can feel miserably warm, and when it’s warm, you feel it more intensely because you’re also drinking hot tea and eating. If you run hot or you’re traveling with someone who gets uncomfortable quickly, you’ll want to plan clothes that handle indoor heat.

A few practical tips that don’t require you to know anything in advance:

  • Bring a small hand fan or cooling towel if you’re going in summer.
  • Keep your expectation set for windows: if the view is blurry, rely on the landmark stops for your best photos.
  • Don’t drink the tea faster than you can handle. Hot tea is part of the concept, but your body gets a vote.

Price and value: does about $68.06 feel fair?

At $68.06 per person, you’re paying for a bundle: afternoon tea food, Prosecco (if eligible), bus sightseeing, and an English audio guide, all tied into a single short schedule.

This can feel like good value if you fit the “one-ticket afternoon” mindset. London can be expensive when you stack attractions. Here, you’re combining a meal with a sightseeing route and quick landmark access. If you were already planning afternoon tea and also wanted to catch the major sights, this is a time-saver.

It can feel overpriced if your priorities are narrow. If your only goal is deep landmark history, you’ll likely want a walking tour or a guided museum format with a live guide. If your top priority is nonstop ABBA music, and you end up with mixed songs or a shorter ABBA portion, the price will feel harder to justify.

So I’d judge it like this:

  • If you want fun plus tea plus a few headline sights in 90 minutes, the price can make sense.
  • If you want a guaranteed high-production ABBA show and crystal-clear views from every angle, you may feel disappointed.

Who this ABBA afternoon tea bus is best for

This tour makes the most sense for people who want an easy London afternoon with built-in social energy.

Great fit

  • ABBA fans who like singing along more than they require perfect soundtrack continuity
  • People who want to meet fellow travelers in a small group setting
  • Anyone looking for a simple way to see major landmarks without building an itinerary from scratch
  • Travelers who can enjoy a menu choice that includes vegetarian, vegan, and gluten-free options

Less ideal fit

  • Anyone who wants a live guide with detailed answers at every stop
  • People who get strongly bothered by heat
  • Photo-focused visitors who expect spotless windows and long viewing time from the bus itself

Also, if you’re celebrating something, the onboard announcement may be limited to common celebration types. That’s not a deal-breaker, but it’s good to know you should expect simple recognition rather than a full production.

Should you book this ABBA London afternoon tea bus?

Book it if you want a low-effort, scheduled London afternoon that blends double-decker sightseeing with afternoon tea and a playful ABBA theme. With a small max group and English audio, it’s an easy way to cover big landmarks without thinking too hard.

Skip or swap if you’re picky about any one of these:

  • You need ABBA nonstop for the entire ride
  • You want a live guide for deep storytelling
  • You’re sensitive to a warm cabin and less-than-perfect window views
  • You’re expecting London Eye and Tower Bridge time to feel like a slow, guided visit rather than quick landmark stops

If you’re still on the fence, I’d decide based on your top priority. If it’s food and a fun pop vibe while moving through iconic central London, this is worth a look. If it’s strict theme immersion or maximum comfort and viewing clarity, you might prefer a more standard sightseeing plan paired with a great sit-down afternoon tea.

FAQ

How long is the Here We Go Again London Afternoon Tea Bus?

It runs for about 1 hour 30 minutes.

Where does the tour start and end?

It starts at Golden Tours, Bulleid Way Departure Point (Stop 1, Bulleid Way, London SW1W 9SR, UK) and ends back at the meeting point.

Is the tour really ABBA themed?

It is advertised as an ABBA-themed afternoon tea bus experience, but the exact music run can vary during the trip.

What’s included with the afternoon tea?

The lunch includes afternoon tea, and you can choose between vegetarian, vegan, gluten-free, or standard menus. Alcoholic drinks include one glass of Prosecco if you are 21 or older.

Is there a live guide?

No. You get an English audio guide, not a live guide.

Can I get non-alcoholic drinks if I’m under 21?

Yes. Prosecco is only for people 21 and above, and under-21 travelers will be served non-alcoholic drinks.

What about allergens like nuts?

Golden Tours cannot guarantee that foods have not had contact with nuts or other allergens.

What’s the cancellation policy?

You can cancel for a full refund up to 24 hours before the experience starts. If you cancel less than 24 hours before, the amount paid is not refunded.

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