Ted Lasso fans, this black cab tour hits different. You get a London black cab experience plus show-recognizable filming stops, all with round-trip pickup. I especially like that the tour mixes story stops with real photo moments, and I love the built-in comfort touches like bottled water and onboard WiFi. One thing to watch: snacks are not included, so plan to eat before you head out.
For about four hours, you’re in a private vehicle with air conditioning, bouncing between Kensington and Richmond at a pace that doesn’t feel rushed for photo breaks and short walks. The experience is designed to be easy to join in most cases, and it’s stroller-accessible; service animals are allowed too. Plus, you’ll get a mobile ticket in advance, so check-in is usually simple.
Guides can make or break a themed day like this, and the guides here earn serious praise—Jon and Marc come up again and again for being attentive and patient. If you’re expecting a full-on meal tour, you’ll want to adjust your expectations: drinks and food are possible at pub/restaurants, but only some stops include admission and the tour itself doesn’t provide snacks.
In This Review
- Key highlights at a glance
- A black cab day that feels like London, not a theme park
- Price and what $475.18 per group buys you
- Pickup and the four-hour rhythm (what your schedule should look like)
- Stop 1: Kensington High Street to Richmond for Ted’s apartment and the show’s pub vibe
- Stop 2: Sam’s restaurant in Kensington for photos and backstory
- Stop 3: AFC Richmond training ground quick hit outside the busy bits
- Stop 4: Richmond Green pub time where important scenes were filmed
- Stop 5: A Taste Athens for photos and a stroll (Nathan’s favorite)
- Guides Jon and Marc: patient, adaptable, and good at pacing
- Food and drink reality check: snacks aren’t included
- Who this tour suits best (and who might want another option)
- Should you book the Ted Lasso London Taxi Tour?
- FAQ
- How long is the Ted Lasso London Taxi Tour?
- What does the tour cost and how big is the group?
- Is pickup included, and where can they pick me up?
- What language is the tour offered in?
- Are admission tickets included?
- What’s included during the tour?
- Are service animals and strollers allowed?
- Is there time for drinks or food during stops?
- What is the cancellation policy?
Key highlights at a glance
- Private black cab comfort with air conditioning and WiFi onboard
- Ted Lasso filming locations you’ll recognize fast, with time for photos
- Round-trip pickup from central London hotels (airport pickup costs extra)
- Pub time in Richmond Green where important scenes were filmed
- Food stops on-theme, including Sam’s restaurant and A Taste Athens
- Small group size capped at 6 for a more personal feel
A black cab day that feels like London, not a theme park
This tour works because it leans into what London does best: street-level neighborhoods and real pubs. Instead of just pointing from a distance, you move around in a classic black cab, so the day has that “ride through the city” rhythm.
I also like that the tour stays practical. You’re not juggling too many logistics, and the onboard essentials—bottled water, WiFi, and air conditioning—keep the experience comfortable even if London weather turns chaotic. If you’re a fan, the show references land harder because they’re tied to places you can stand in front of, look at, and photograph.
The pacing is another win. The stops are short and specific, which helps you avoid the classic problem with themed tours: getting stuck for too long in one spot while the rest of the group waits. Here, each segment is built around a clear location moment, then you’re back in the cab.
You can also read our reviews of more tours and experiences in London.
Price and what $475.18 per group buys you
The listed price is $475.18 per group (up to 6), which changes the math depending on who’s traveling together. For a solo traveler, that price is steep. For two to six people, it’s more realistic—because you’re paying for a private vehicle, pickup, and guided stops rather than a per-person bus tour.
Value-wise, the tour’s strongest points are the combination of:
- Private transportation in an air-conditioned vehicle
- Included water and onboard WiFi
- Multiple on-theme locations with admission tickets included for some stops and one pub stop marked as admission-free
One small caution: snacks aren’t included, so if you’re the type who needs steady grazing, you’ll want to budget for drinks or light bites during breaks. It’s not a flaw, just a planning detail.
Pickup and the four-hour rhythm (what your schedule should look like)
This is a private tour/activity, meaning only your group participates. That matters because it makes timing feel more flexible—if you need extra photo time, you’re not fighting a large crowd.
Pickup is offered from central London hotels, and airport pickup is available too, but it has an extra cost. If you’re not using pickup, the meeting is noted as being near public transportation, which is helpful if you prefer to build your own plan.
The day runs roughly four hours, with stop lengths that stay tight:
- One longer intro segment that covers Kensington High Street and then Richmond
- Several shorter location stops (often around 30 minutes)
The result is a half-day format that fits nicely into a sightseeing schedule—especially if you’re also planning museums, markets, or a classic Thames walk later.
Stop 1: Kensington High Street to Richmond for Ted’s apartment and the show’s pub vibe
Your tour starts on Kensington High Street, then moves toward Richmond to cover Ted’s apartment and the pub tied to Ted’s drinking scenes. This first segment is two hours long, and it’s the part that sets the tone: you’re getting the big “I know this place” hits early, then you’re easing into the rest of the route.
What I like about starting here is momentum. If you’re flying in for a short trip, it helps to get the strongest recognition factor quickly. You also get time to reset between locations—standing, looking around, and taking photos without feeling like you’re constantly sprinting.
The only drawback is also the nature of the first stop: because it’s longer, you’ll want to arrive ready. Bring a phone battery charger or at least plan for photos early, since you’ll likely want to document everything while you’re fresh.
Stop 2: Sam’s restaurant in Kensington for photos and backstory
Next, you head to Kensington again, starting at Sam’s restaurant. This stop is about 30 minutes and includes time for photos and sharing its history.
This is one of the best segments for fans who like more than street filming-location spotting. It adds context, so the stop doesn’t feel like a quick look-and-go. If you care about show details, this is the part that helps everything click.
Time is tight, though. Thirty minutes is enough for photos and a quick wander, not for a long sit-down meal. If you want a full restaurant pause, treat it as a bonus you can do on your own after the tour.
Stop 3: AFC Richmond training ground quick hit outside the busy bits
Then it’s back into the taxi for a short ride to the AFC Richmond training ground, with a quick stop of about 30 minutes.
This segment is basically your football-fan payoff. It’s short, but that’s exactly why it works: you get the location moment without bleeding time that could go toward pubs and food stops later. It’s also easier to handle in a half-day schedule.
Plan for it like a “photo-and-look” stop rather than a hangout. The most you should expect here is recognition, pictures, and a short break before you move on.
Stop 4: Richmond Green pub time where important scenes were filmed
On Richmond Green, you go into a pub connected to important scenes, and you can grab a drink at the bar. This stop is about 30 minutes, and the admission ticket is listed as free here.
This is where the tour turns from sightseeing into an actual London moment. Having a drink in a real pub setting gives you a break from walking and a chance to slow down. It also makes the whole day feel less like you’re chasing locations and more like you’re living the experience.
If you want to be practical: pace your drink choices. You’re still doing additional stops afterward, including a restaurant photo stop, so don’t plan on turning this into your full evening.
Stop 5: A Taste Athens for photos and a stroll (Nathan’s favorite)
The final stop takes you to A Taste Athens, described as Nathan’s favourite restaurant. It’s about 30 minutes, with time for photos and a stroll around.
This is a fun closer because it balances show loyalty with everyday travel joy. You get to wrap up with a neighborhood restaurant setting, and it’s easy to keep your momentum for the rest of your day in Richmond.
Again, thirty minutes is not enough for a full meal if your group wants to linger. But it’s plenty for photos, a quick look around, and then you can decide if you want to come back later on your own.
Guides Jon and Marc: patient, adaptable, and good at pacing
Two guide names show up clearly: Jon and Marc. Both get praised for explaining locations clearly and keeping the day enjoyable for fans.
What stands out to me is the tone described in the feedback: accommodating, good with attention, and patient when someone wants extra time on a specific moment—like pausing for a burger at the pub. That kind of flexibility matters on a tour like this because fans often have a lot to say, and they tend to want photos at their preferred angles and times.
Also, a private group tour magnifies guide skills. If your guide handles timing well, everyone feels included instead of watching time fly past.
Food and drink reality check: snacks aren’t included
Here’s the practical truth: snacks are not included, and the tour isn’t positioned as a full food crawl. But it does include pub and restaurant stops where you can grab a drink and get food if you choose.
Because you’ll likely spend part of your time indoors at pubs and part of it walking for quick photo moments, it helps to:
- Eat something before you start
- Keep water handy (you’ll get bottled water included)
- Budget for drinks or snacks at the stops you care about
If you’re a foodie, you’ll appreciate the on-theme dining nods. Just don’t assume every stop is an all-inclusive meal. Treat the tour as the guided locations first, and food as a choose-your-own-add-on during the breaks.
Who this tour suits best (and who might want another option)
This is ideal if you’re:
- A Ted Lasso fan who wants real-world filming locations, not just general London highlights
- Traveling as a small group (since the price is per group up to 6)
- The kind of traveler who likes a guided plan but still wants time to take photos and enjoy pub settings
You might think twice if you’re:
- Traveling solo on a tight budget
- Not a show fan and want classic London sights instead
- Looking for a long walking tour or a heavy museum-style experience (this is more “drive and stop,” not hours on foot)
Should you book the Ted Lasso London Taxi Tour?
Yes, if you’re traveling with at least one other person and you want a half-day that mixes London streets with show recognition. The value improves a lot when you split the group price, and the included comforts (water, WiFi, A/C, private cab transport) make it feel like a real experience rather than a rushed checklist.
If you’re a hardcore fan, this is the type of day you’ll remember for the specific places: Ted’s apartment area, Sam’s restaurant, AFC Richmond training ground, and Richmond Green pub moments, then the food-fan finale at A Taste Athens. Just plan to handle your own snacks and keep your expectations aligned with a 4-hour, stop-based format.
FAQ
How long is the Ted Lasso London Taxi Tour?
The tour runs for about 4 hours.
What does the tour cost and how big is the group?
It costs $475.18 per group for up to 6 people.
Is pickup included, and where can they pick me up?
Pickup is offered, including round-trip hotel pickup in central London. Airport pickup is also available for an extra cost.
What language is the tour offered in?
The tour is offered in English.
Are admission tickets included?
Admission tickets are included for some stops, and one pub stop at Richmond Green is listed as admission ticket free.
What’s included during the tour?
Included items are bottled water, air-conditioned vehicle, private transportation, and WiFi on board.
Are service animals and strollers allowed?
Service animals are allowed, and the experience is stroller-accessible.
Is there time for drinks or food during stops?
Yes. The Richmond Green pub stop includes time where you can grab a drink at the bar, and restaurant stops include time for photos and walking around. Snacks are not included.
What is the cancellation policy?
You can cancel for free up to 24 hours in advance for a full refund.
