REVIEW · LONDON
Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle
Book on Viator →Operated by Richards Tours · Bookable on Viator
A foggy London chase in 3 hours. This private Sherlock Holmes and Sir Arthur Conan Doyle tour strings together real street corners tied to the stories, with time to just look around and take it in. I love the Sherlockian guide angle, and the fact that you’re not stuck with a rigid script. You also get filming-location stops connected to Sherlock TV adaptations, so the city feels layered, not just textbook.
I also like how the pace stays human. Stops are timed for a leisurely visit, and the guide’s stories keep moving from author to character without turning it into a lecture. One thing to think about: it’s mostly walking, with London Underground between some locations, so you’ll want comfortable shoes and an Oyster or travel card.
In This Review
- Key takeaways before you go
- Private Sherlocking With a Real Sherlockian at the Helm
- From Embankment to Baker Street: How the Transport Actually Works
- Northumberland Avenue and Scotland Yard: Where the City Plays Detective
- Simpsons in the Strand and Somerset House: Food, Shortcuts, and Film Connections
- St Bartholomew’s Hospital and the First Meeting Moment
- The Langham, Queen Anne Street, and Crosbie Care: Doyle’s Life Leaves Clues
- Baker Street Station, the Holmes Statue, and the End at 221B
- Price and Value: Is $232.04 for Up to 2 Worth It?
- Who Should Book This Sherlock Holmes and Conan Doyle Tour?
- Should You Book It
- FAQ
- What is the price for this private tour?
- How long does the tour take?
- Where do we meet and where does the tour end?
- Is the Sherlock Holmes Museum ticket included?
- Do I need an Oyster card or travel card?
- Is this tour private?
- What kind of guide leads the tour?
- Can children or service animals join?
Key takeaways before you go

- A private group of up to 2 means the guide can slow down for your questions
- A dedicated Sherlockian who worked at the Sherlock Holmes Museum in Baker Street
- Tube-to-foot walking flow between classic sites across central London
- Case-linked landmarks from the Holmes universe, plus Doyle’s real-life places
- Simpsons in the Strand plus a few cinematic extras like Love Actually filming areas
- You end at 221B, with the museum admission handled separately
Private Sherlocking With a Real Sherlockian at the Helm
This isn’t a bus tour with a headset crowd. It’s a private tour for up to 2 people, led by someone who knows the subject the way true fans do: with specifics, context, and the sort of details that make a street corner feel like a scene from a case file.
What stood out to me is the care in the setup. The guide doesn’t just point out places; they explain how Sherlock Holmes came into being and how Arthur Conan Doyle shaped the character. One of the best parts of the experience is that the guide has an actual connection to the subject—working at the Sherlock Holmes Museum on Baker Street—so the final stop doesn’t feel like a random add-on. It feels like the payoff.
You’ll also notice a practical, friendly rhythm. The tour is built for flexibility, with time for you to pause, look, and ask questions as you move. It’s also a smart fit if you’re either brand-new to Sherlock Holmes or already deep in the fandom. The guide can meet you where you are.
You can also read our reviews of more private tours in London
From Embankment to Baker Street: How the Transport Actually Works

The tour starts at Embankment station (Embankment Pl) and ends at Baker Street, at the Sherlock Holmes Museum. The total time is about 3 to 4 hours. That time window matters, because it keeps the tour focused while still giving you enough movement to feel like you’re covering London, not just circling one neighborhood.
Even though it’s described as mainly walking, you should plan on using the London Underground between stops. The key detail: you’ll need an Oyster card or travel card for the Tube. If you show up without it, you’ll slow yourself down (and that kills the smooth pace). You’ll get a mobile ticket, which is handy for a London day when you’re juggling transit and smartphone maps.
The “no rush” element is real. Between-location travel is paced so you’re not sprinting from photo spot to photo spot. You’ll still be on your feet, but the guide gives you room to breathe.
Northumberland Avenue and Scotland Yard: Where the City Plays Detective

You kick off in Northumberland Avenue, right in the zone where Sherlock’s world starts to feel physical. The first stop is outside the Sherlock Holmes Pub, which sits on the site of the Northumberland Hotel. In the Conan Doyle universe, Sir Henry Baskerville stayed there when he arrived in London seeking help.
Across the area, you’ll also get pointed to the Turkish bath connection nearby. The point isn’t that you have to memorize names. It’s that London’s layers show up fast here: Victorian life, Holmes-style drama, and modern streets all coexisting within a short walk.
Next comes Metropolitan Police / Scotland Yard. This is more than a famous address. The headquarters building has been recently restored, and the guide calls out visual details like the huge gas lamps—so your brain can shift into a Hansom cab mindset. It’s the kind of stop where you can squint a little, look around, and suddenly the setting makes sense even if you haven’t memorized every story.
A small practical note: these earlier stops are short and mostly exterior. That’s not a flaw; it’s how the tour keeps you moving efficiently. If you want long museum-style time, save that for the end at 221B.
Simpsons in the Strand and Somerset House: Food, Shortcuts, and Film Connections

Then you head to Simpson’s in the Strand, a classic name that Sherlock fans recognize immediately. Holmes is tied to this place as a favorite spot for nourishment. The background is worth the stop even if you’re not planning a meal: Simpson’s has roots as a chess club and coffee house, and it became a regular haunt for notable figures like Charles Dickens, Arthur Conan Doyle, and Winston Churchill.
If your timing works out and you’re there before the lunch rush, you may even get a peek inside at the meat carving trolleys that have been in use since 1840. That kind of detail matters because it turns the restaurant from a landmark into a living piece of London routine.
From there, you go toward Somerset House, which isn’t a Holmes story “main stage” location, but it’s one of those stops that makes your day easier. It’s a fascinating place to walk through as a shortcut toward the station area, and it also has a filming connection. Love Actually used it as a location, which gives your tour an added modern pop layer without derailing the focus.
Somerset House also gives you something practical: a real sense of walking through history. You’ll even go down a 300-year-old staircase, then continue on toward Temple station. This is a good example of how the tour balances “story stops” with “make the day feel good” stops.
St Bartholomew’s Hospital and the First Meeting Moment

The tour shifts tone at St Bartholomew’s Hospital (St Barts). This is London’s oldest hospital, and it’s tied to one of the most important starting points in the Holmes-and-Watson partnership story: the first time they meet after being introduced in A Study in Scarlet.
The guide ties the setting to the narrative you’ll recognize: Watson runs into a colleague at the Criterion Bar, and that leads to an eccentric friend named Sherlock looking for someone to share the rent costs of rooms in Baker Street. Then the story moves toward the laboratory and Watson’s next-day partnership setup at 221B.
Even if you already know the beats, this stop works because it’s place-based. You’re not reading about the city—you’re standing near the real geography that shapes the pacing and tone of Victorian London.
One more advantage here: the area around St Barts has its own history, and the guide brings in those extra stories while you’re in the neighborhood. That makes the stop feel less like a quick checkbox and more like a “now I see how this part of London works” moment.
The Langham, Queen Anne Street, and Crosbie Care: Doyle’s Life Leaves Clues

After the core Holmes-and-Watson foundation, the tour starts giving you the “who was Arthur Conan Doyle when he wasn’t writing?” angle.
At The Langham, London, the focus is on a real-life dinner moment. The hotel opened around the time that in August 1889, Oscar Wilde and Arthur Conan Doyle dined with an American publisher on a talent scouting mission. The guide links that meeting to how their international careers took shape. It’s a good reminder that these stories didn’t come from nowhere—they grew in a world of publishing, social circles, and big-name cultural events.
Then you get to the Queen Anne Street Practice, where Watson’s life moves forward. The tour points to the building associated with Watson opening his medical practice at 8 Queen Anne Street. Standing there gives you the sense of a new chapter: Holmes and Watson separate in routine life, yet the partnership lives on through the adventures.
Finally, there’s Crosbie Care, a true pilgrimage spot for Sherlockians. The key detail here is that Arthur Conan Doyle had a medical practice inside the building, and he walked to it each morning—about 20 minutes—taking in the buildings and streets along the way. The guide also notes Doyle’s joke about no patients darkening his door. Whether you find that funny or just very “Doyle,” it grounds the author in real daily life.
The exterior is also highlighted: it’s described as unchanged since 1891. That’s exactly the kind of detail that makes this part of the tour feel special, because you’re seeing something that has held steady for ages.
Baker Street Station, the Holmes Statue, and the End at 221B

You finish up at Baker Street, and the tour builds toward the finale in a smart sequence.
First, there’s the Sherlock Holmes Statue outside Baker Street Station. The guide reminds you that Baker Street Station is one of the oldest Underground stations in the world, and that Holmes and Watson used the Underground in the stories. This stop also connects to how the statue came to be, with commissioning tied to the Abbey National Building Society, which occupied 221 Baker Street for a time.
Then you walk to the Sherlock Holmes Museum area at 221B Baker Street. This is where the tour ends, and you get options. You can shop for souvenirs, or you can go inside the museum setup as Sherlock and Watson’s shared home with Mrs Hudson. The museum time is about 40 minutes, and the ticket is not included, so you’ll want to budget for that if you’re planning to enter.
If you’re the kind of person who likes facts and photos, plan to spend a little time inside rather than rushing through. The tour sets you up for it, and the payoff is stronger when you let 221B be its own thing.
Price and Value: Is $232.04 for Up to 2 Worth It?

At $232.04 per group (up to 2), this is priced for a private experience, not a budget group tour. So the value question comes down to what you gain versus a cheaper option.
Here’s what you gain:
- Real personalization: You’re not stuck with a crowd. The guide can adapt the pace and answer questions as you go.
- A tour leader with deep subject ties: the guide’s connection to the Sherlock Holmes Museum means the material at the end has weight.
- Efficient route coverage: you hit classic addresses and also add in film-connected stops, plus real-life Doyle context.
- Leisurely timing: the tour is designed to be paced, not rushed. That matters in London, where “fast” often means “miss stuff.”
Here’s what might not fit everyone:
- If you want lots of inside museum time at every stop, the tour is more about streets and storytelling than full indoor attractions.
- You’ll pay separately for the museum ticket if you choose to go in.
Overall, I think it’s good value if you like themed travel that still feels grounded. You’re paying for a guide who can make the city feel like part of the story, not just a map of names.
Who Should Book This Sherlock Holmes and Conan Doyle Tour?
This is a great match if:
- You want a private Sherlock experience instead of a big group shuffle
- You like London that mixes Victorian atmosphere with real landmarks
- You enjoy street-level history tied to stories, not just big monuments
- You’re curious about Arthur Conan Doyle as a person, not only as an author
It’s also a solid pick for first-timers who want a guided on-ramp. The route is structured so you build understanding as you go—from how Holmes took shape to where Doyle lived his work life.
If you hate walking, though, be honest with yourself. This tour is mainly walking and uses the Tube between stops, so you’ll want solid footwear and a relaxed attitude.
Free cancellation is available up to 24 hours before the tour start time for a full refund, so you can book with some peace of mind.
Should You Book It
Yes, I’d book it if your idea of a fun London day is a themed route that still respects the city’s real geography. The strongest part is the combination of Sherlockian-guided storytelling plus real locations—Scotland Yard, St Bartholomew’s, Baker Street, and the Doyle-linked sites around Queen Anne Street and Crosbie Care.
Skip it only if you want lots of long indoor stops at multiple locations, or if the idea of walking plus Tube hops feels stressful. For everyone else, this is the kind of tour that makes the city feel like it has a voice. And once you’re standing in the 221B orbit, you’ll get why people keep coming back to Baker Street.
FAQ
What is the price for this private tour?
It costs $232.04 per group, for up to 2 people.
How long does the tour take?
The tour lasts about 3 to 4 hours.
Where do we meet and where does the tour end?
You meet at Embankment station (Embankment Pl, London WC2N 6NS) and the tour ends at Baker Street at the Sherlock Holmes Museum.
Is the Sherlock Holmes Museum ticket included?
No. The tour ends at the museum area, and museum entry is not included (about 40 minutes available).
Do I need an Oyster card or travel card?
Yes. Since the tour uses the London Underground between locations, you’ll need an Oyster card or travel card.
Is this tour private?
Yes. It’s a private tour/activity, and only your group participates.
What kind of guide leads the tour?
The guide is a dedicated Sherlockian and has worked at the Sherlock Holmes Museum on Baker Street.
Can children or service animals join?
Children must be accompanied by an adult. Service animals are allowed.
































